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Beijing 101

About Us

At Beijing 101, our journey began in 1974 with a mission: to support individuals to overcome hair and scalp issues while helping them rediscover their confidence. By harnessing the power of premium Chinese herbs and the wisdom of Traditional Chinese Medicine (TCM), we’ve nurtured healthy hair and scalp for customers in Singapore. Your well-being has always been at the heart of our story.

A woman with long dark hair smiles warmly as sunlight streams through a window behind her, wearing a white top in a bright, airy room.
Green circle with the words Our Vision in large, light green letters centered on a dark green background.

We aspire to be the most renowned Hair and Scalp Care Centre, distinguished by our word-of-mouth reputation and unmatched
top-of-mind recall.

Green circle with the words Our Mission in bold, bright yellow-green text centered on a dark green background.

Our mission is to restore our customers’ self-esteem by delivering effective hair and scalp treatments aligned with Traditional Chinese Medicine (TCM) principles.

We aim to offer a genuinely warm and sincere service from the heart, creating a welcoming and enriching experience for our valued customers.

Green circle with the words Our Vision in large, light green letters centered on a dark green background.

We aspire to be the most renowned Hair and Scalp Care Centre, distinguished by our word-of-mouth reputation and unmatched
top-of-mind recall.

Green circle with the words Our Mission in bold, bright yellow-green text centered on a dark green background.

Our mission is to restore our customers’ self-esteem by delivering effective hair and scalp treatments aligned with Traditional Chinese Medicine (TCM) principles.

We aim to offer a genuinely warm and sincere service from the heart, creating a welcoming and enriching experience for our valued customers.

A green banner with rounded top edges displays the text: Our Journey: More than 50 Years of Excellence and Innovation..
Hands holding a fresh ginseng root over a table with dried ginseng slices, whole dried ginseng, and a teapot.

1974: The Origin

Dr. Zhao Zhang Guang, a TCM physician, introduced a revolutionary formula for hair and scalp care. Through rigorous testing and perseverance, he discovered the breakthrough formula on his 101st attempt, providing an effective solution for various hair and scalp problems.

A collection of trophies, framed certificates, medals, and awards arranged in two rows, showcasing various achievements and recognitions.

1980s: Accolades

Our record-setting achievement, “Most Number of Scalp Treatments at One Location,” reflects the trust of our valued customers. In a memorable event at Junction 8 on October 4, 2014, we provided free scalp treatments to 254 participants using our proprietary hair tonic. Scalp scans before and after the treatment showcased remarkable improvements in scalp conditions. This milestone highlights our dedication to meaningful change in hair and scalp care.

Two photos: Left, a woman sits at a reception desk with a phone at Beijing 101 Hair Consultants. Right, the same woman stands with crossed arms in front of the business entrance.

1998: The First Outlet in Singapore

Under the visionary leadership of Ms. Zhang Le, Beijing 101 opened its inaugural Singapore outlet in 1998, marking the dawn of a transformative era in the realm of hair and scalp care. Our mission was clear: to address the hair and scalp concerns of Singaporeans. We achieved this by blending modern techniques with TCM, harnessing the power of
Dr. Zhao’s groundbreaking formula.

Two clear glass awards with metal bases are displayed side by side against a plain light background. The awards are triangular with engraved text and a logo visible on each.
A group of nine people in formal attire pose together at the Singapore HR Awards 2016 Presentation Gala, standing in front of an event backdrop.

2016: Recognition of Exceptional Service

In 2016, Beijing 101 was honoured with not just one but two prestigious awards at the Singapore Human Resource Awards, organised by the esteemed Singapore Human Resources Institute (SHRI).

  • Learning and Development Award
    Recognising our efforts to provide training and development programmes that enhance employee performance and employability.

 

  • E-Human Resource Management Award
    Acknowledging our effective use of technology to enhance the productivity of our HR department while meeting the dynamic needs of our business and employees.

    Reflecting our continuous commitment and innovation in creating the best hair and scalp care experience for our customers.

 

A woman holds a smartphone and interacts with a virtual screen displaying a green smiley face, five stars, and a checkmark, indicating a positive online review or rating.

2016, 2018 and 2024: Recognised in Surveys

Beijing 101’s focus on quality is exemplified by the recognition in renowned surveys measuring the effectiveness of our solutions.

  • 2016: Nielsen’s Survey
    9 out of 10 customers reported improvement in hair growth with regular treatments.

 

  • 2018: Ipsos Survey
    In the IPSOS survey, 9 in 10 customers agreed that Beijing 101 provides the most effective hair treatment.

 

  • 2024: Ipsos Survey
    In the Ipsos survey conducted in February 2024, 92% of the customers agreed Beijing 101 is most the effective hair treatment.
A modern storefront for Beijing 101 Hair Consultants with a well-lit sign, glass windows, and a clean interior featuring product displays and images of people on the back wall.

2026: 52 Years of Remarkable History

Today, we proudly commemorate 52 years of history. Our enduring bond to innovation and service continues to redefine the landscape of hair and scalp care in Singapore and internationally.

Text on a green background reads: Our Journey: More than 50 Years of Excellence and Innovation..
Hands holding a fresh ginseng root over a table with dried ginseng slices, whole dried ginseng, and a teapot.

1974: The Origin

Dr. Zhao Zhang Guang, a TCM physician, introduced a revolutionary formula for hair and scalp care. Through rigorous testing and perseverance, he discovered the breakthrough formula on his 101st attempt, providing an effective solution for various hair and scalp problems.

A collection of trophies, framed certificates, medals, and awards arranged in two rows, showcasing various achievements and recognitions.

1980s: Accolades

Our record-setting achievement, “Most Number of Scalp Treatments at One Location,” reflects the trust of our valued customers. In a memorable event at Junction 8 on October 4, 2014, we provided free scalp treatments to 254 participants using our proprietary hair tonic. Scalp scans before and after the treatment showcased remarkable improvements in scalp conditions. This milestone highlights our dedication to meaningful change in hair and scalp care.

Two photos: Left, a woman sits at a reception desk with a phone at Beijing 101 Hair Consultants. Right, the same woman stands with crossed arms in front of the business entrance.

1998: The First Outlet in Singapore

Under the visionary leadership of Ms. Zhang Le, Beijing 101 opened its inaugural Singapore outlet in 1998, marking the dawn of a transformative era in the realm of hair and scalp care. Our mission was clear: to address the hair and scalp concerns of Singaporeans. We achieved this by blending modern techniques with TCM, harnessing the power of
Dr. Zhao’s groundbreaking formula.

Two glass HR awards on stands, with a photo below showing nine people dressed formally at the Singapore HR Awards 2016 Presentation Gala.

2016: Recognition of Exceptional Service

In 2016, Beijing 101 was honoured with not just one but two prestigious awards at the Singapore Human Resource Awards, organised by the esteemed Singapore Human Resources Institute (SHRI).

  • Learning and Development Award

    Recognising our efforts to provide training and development programmes that enhance employee performance and employability.

  • E-Human Resource Management Award

    Acknowledging our effective use of technology to enhance the productivity of our HR department while meeting the dynamic needs of our business and employees.

    Reflecting our continuous commitment and innovation in creating the best hair and scalp care experience for our customers.

A woman holds a smartphone and interacts with a virtual screen displaying a green smiley face, five stars, and a checkmark, indicating a positive online review or rating.

2016, 2018 and 2024: Recognised in Surveys

Beijing 101’s focus on quality is exemplified by the recognition in renowned surveys measuring the effectiveness of our solutions.

  • 2016: Nielsen’s Survey

    9 out of 10 customers reported improvement in hair growth with regular treatments.

  • 2018: Ipsos Survey

    In the IPSOS survey, 9 in 10 customers agreed that Beijing 101 provides the most effective hair treatment.

  • 2024: Ipsos Survey

    In the Ipsos survey conducted in February 2024, 92% of the customers agreed Beijing 101 is most the effective hair treatment.

A modern storefront for Beijing 101 Hair Consultants with a well-lit sign, glass windows, and a clean interior featuring product displays and images of people on the back wall.

2026: 52 Years of Remarkable History

Today, we proudly commemorate 52 years of history. Our enduring bond to innovation and service continues to redefine the landscape of hair and scalp care in Singapore and internationally.

A collage of volunteers cutting hair, distributing supplies, serving food, interacting with elderly people, and posing for a group photo in a community setting.

CSRs by 101

We’re committed to making a difference. Our strong belief in Corporate Social Responsibility (CSR) fuels our efforts to create a positive impact in the community. We proudly support organisations such as AWWA, Direct Life Foundation, Helping Joy Foundation, and Lee Ah Mooi Old Age Home, as well as various food banks, to name a few. Channelling our resources towards making a meaningful difference in people’s lives.

Top: A group of people pose and smile for a photo indoors. Bottom: Several people receive hair treatments from staff wearing black uniforms at a public event, sitting in a row with capes draped over them.

Overwhelming Response to Events

Our record-setting achievement, “Most Number of Scalp Treatments at One Location,” reflects the trust of our valued customers. In a memorable event at Junction 8 on October 4, 2014, we provided free scalp treatments to 254 participants using our proprietary hair tonic. Scalp scans before and after the treatment showcased remarkable improvements in scalp conditions. This milestone highlights our dedication to meaningful change in hair and scalp care.

A geometric-style map of Singapore with six green map location pins spread across different regions of the island.

At Your Service Islandwide

We’re here for you, with conveniently located outlets across Singapore. Our commitment is to bring our expertise closer to you, ensuring easy access to premium hair and scalp care. No matter where you are in the country, count on us for dedicated and top-notch care.

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