Anyone can open a hair care company, but very few can stay open and stay trusted for 50 years. Beijing 101 has been developing hair and scalp treatments using TCM methodology and herbology since 1974, when Dr Zhao Zhang Guang discovered the formula behind Beijing 101 on his 101st attempt, hence the name. More than 50 years on, that same starting point still shapes every consultation we run today.
The Numbers
Fifty years of consultations leave behind real numbers. Here is what that looks like in practice:
- 92% of customers say Beijing 101’s treatment is effective*
- 99.9% of customers agree Beijing 101 staff are attentive to their needs*
- 97% of customers are satisfied with the customer service they received*
- 4.9/5 average rating from over 3,500 Google reviews^
*Research conducted by Ipsos, Feb 2024 (220 customers, Singapore)
^Based on 3500+ reviews
These numbers hold up because the work does, five decades on, for the person sitting in the chair. That is the same standard every consultation is measured against, whether it is someone’s first visit or their fiftieth.
Verified by Independent Surveys, Not Just Us
Independent survey firms have checked Beijing 101’s results three times across nearly a decade, and the outcome has stayed consistent rather than drifting.
Each survey was carried out by a firm with no stake in the answer, which is part of what makes the pattern worth noting.
In 2016, a Nielsen survey found that 9 out of 10 customers reported an improvement in hair growth with regular treatment.
In 2018, an Ipsos survey found that 9 in 10 customers agreed Beijing 101 provides the most effective hair treatment.
Most recently, an Ipsos survey in February 2024 of 220 customers in Singapore found that 92% of customers agree Beijing 101 provides the most effective hair treatment.
Three different research firms, three different years, and the same answer each time, which is closer to what “trusted for 50 years” actually has to mean than any single testimonial could show. These figures are averages across the group surveyed, not a guarantee, and results vary from person to person depending on scalp condition and how consistently a plan is followed.
How We Got Here
Beijing 101’s story starts with a physician, not a marketing plan. Dr Zhao Zhang Guang, a TCM physician, spent years refining a hair and scalp formula, and it was his 101st attempt that finally worked, which is where Beijing 101’s name comes from. That formula became the foundation Beijing 101 was built on in 1974.
It took over two decades longer to reach Singapore: Ms Zhang Le opened the first Singapore outlet in 1998, bringing the same TCM methodology and herbology to a new market and a new generation of customers.
The approach kept evolving from there without losing that foundation.
In 2016, Beijing 101 was recognised with two Singapore HR Awards, the Learning and Development Award and the E-Human Resource Management Award, from the Singapore Human Resources Institute, external recognition that the way we train and manage our own consultants meets a national standard, not just an internal one.
More recently, that same TCM methodology has been paired with modern diagnostic tools like AI-assisted scalp scanning, so a consultation starts with a clear picture of your scalp rather than a guess. What has not changed over the past 50 years is the underlying premise: hair loss is treated as a visible sign of a wider imbalance in the body’s Qi, and a treatment plan should be built around a person, not a product.
Real Reviews, the Long-Term-Trust Kind
The reviews worth paying attention to, especially when we’re making the case for fifty years of trust, aren’t the ones about a single pleasant visit. They’re the ones from customers who kept coming back, sometimes for years, and said so themselves.
Google reviewer Miracle put it plainly: “I’ve been doing hair and scalp treatments at Beijing101 for many years, and I’ve seen a noticeable improvement in my hair loss condition over time.” She credited consultant Yu Ping, who has “been taking care of my treatments consistently.”
Reviewer Jen Lew’s relationship with her own consultant goes back just as far: “I have been with Ms Wendy for many years and have always been happy with her service. She is friendly, experienced, and does my hair very well.”
Agnes, another repeat customer, kept it short: “I’ve been going back for treatment. Awesome service. Karen is very friendly and kind.”
It’s also a theme that turns up unprompted across every one of our outlets and not just one branch: customers describing consultants who explain rather than pressure and who don’t push a package on a first visit. Three different customers, three different consultants, and the same habit of coming back – that is closer to what “trusted for 50 years” has to mean than any single testimonial could show on its own.
A Plan Built Around You
Your own treatment is built around your own scalp, not a fixed formula applied to everyone who walks in. Every consultation still starts with a scalp assessment, followed by a discussion of your history, lifestyle, and goals – the same starting point Beijing 101 has used since 1974, just with better tools. From there, your plan isn’t fixed: it adjusts as your scalp responds, so the specific herbs, techniques, and pace change over time while the underlying TCM methodology stays consistent. That consistency, from consultant to consultant and year to year, is what fifty years of trust is built on. This kind of trust was only made possible through Beijing 101’s group of dedicated consultants.
Fifty Years of Results, Built One Consultation at a Time
The results have kept holding up, visit after visit and decade after decade. Fifty years in, that is still the only thing that has to be true every single time someone sits down in the chair.
If you want to see what that looks like for your own scalp, book a personalised hair and scalp consultation and experience it for yourself.